Newspaper design is an element of journalism that we journalists spend great lengths of time stressing over, but it’s an aspect of journalism that rarely gets conscious notice from readers. If a reporter misspells a word or makes a grammar mistake, readers will take quick notice. Or if a reporter gets a fact wrong in a story, several readers will write an e-mail or leave a comment to correct the reporter, which we journalists appreciate.
But if a newspaper has a bad page design — or even a good page design — readers probably won’t realize it. At least consciously. At the subconscious level, a bad page design can make readers ignore a well-written story, flip to a different page or put down the newspaper entirely. Thus, the design of a page is nearly as important as the content of the stories on the page.
In an effort to give the Index a clean, fresh and modern design, our newspaper launched a redesign this year. The old design wasn’t bad. Actually, I liked it pretty well. But it was time for a change. The Index had not had a major redesign in more than a decade.
(Note: To view PDFs of the old and new Index page design, please visit index.truman.edu.)
Although not every facet of the Index’s design has changed, faithful readers surely have noticed some of the major changes.
Here are some of the highlights:
1) The nameplate (where it says the name of the paper) changed fairly drastically. The typeface of “Index” did not change, however, and remains in Felix Titling typeface. I kept this unchanged because the Index name has become a fairly recognizable brand around Truman and Kirksville, and changing the typeface of “Index” could hurt our branding efforts. The new nameplate includes a purple color design to reflect that the Index is the campus paper for Truman State, whose school colors are purple and white.
Possibly the biggest change was moving the nameplate down. This creates more room for teasers. Formerly, we ran teasers at the side of the nameplate. My theory is that teasers need to be big and noticeable or else they don’t serve much point. Thus, to create more room for teasers, the nameplate was dropped down. Teasers at the bottom of the page were removed to ensure that there was the same amount of space for content on the front page as before the redesign.
2) Font changes: We changed our body copy font from Times 9.5 to Cambria 9.5. During the last couple years, I’d heard from some readers and professional journalists that our body copy was difficult to read. Although we stuck with 9.5, Cambria is much easier on the eyes than Times. We also changed our main headline font from Myriad Pro Black Condensed to Myriad Pro Bold, which seems to stand out a bit more and give the main headline more dominance. The secondary headlines remain the same, in Georgia font.
3) The Index is making a stronger effort this year on having a dominant centerpiece story on each section front. We want readers to be drawn in to the centerpiece, and then, in all likelihood, they also will notice the stories surrounding the centerpiece. Previously, the Index at times ran strong centerpieces, but at other times our most dominant story was not placed in the center of the page. Sometimes, it was hard to tell what the dominant story was.
If our centerpiece efforts are successful, readers now should not have any doubt as to what story they should look at first. In design terms, we’ve tried to beef up the dominance and emphasis of our main story. The Index is not alone in the effort to create strong centerpieces. Many papers across the country, including USA Today, the nation’s leader in circulation, design their section fronts around a centerpiece story.
4) The TruLife and Sports sections added a rail to their front pages. My hope was that the rail would provide a way for readers to get information quickly and easily. In TruLife, readers quickly can find out about stories that are inside the section and also get notices of important events happening in Kirksville during the weekend. In sports, the rail provides times and dates for upcoming on-campus athletic events, standings and a quote of the week.
Hopefully readers enjoy the new design of the Index. If there are aspects of the new design you especially enjoy or other elements of the design you would like to see change, you can leave a comment on the blog. I’d appreciate your feedback.
Thanks for reading.
– Blake Toppmeyer